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List of Words that Sell

When you are copywriting, it is not enough that you have used proper grammar and an effective tone in your work. It is also not enough that you have made your work interesting, nor that you have fully described the product in detail and made the customer aware of all the benefits it offers. Yes, these and other factors are of great importance, but there is one more thing that will be the life of your work. This one factor is so important that, without using this, your work may never have any chance of getting to the multitude of customers you are trying to reach, and if it does, you may never motivate many of them to buy what you have to sell.

What you need is words that sell. Following are some of the words that sell, and why they do it.

Words such as powerful, durable, unbeatable, unstoppable, and incredible, are power words. These words establish the strength and the value of the subject. They are helpful in establishing a trust in the product.

Words like hurry and urgent, and phrases like don’t wait, won’t last, and act now, are all time-based and encourage the reader to move quickly. After all, the more time you spend on a decision, the more likely you are to change your mind and decide against what you were planning to do. A sense of urgency overcomes this obstacle to the sale.

Words that evoke thought, such as the words secret, interesting, and provocative are bait to catch your customer up and get him or her to read more.

There are also good words that make people see dollar signs. Words such as cheap, lowest price, most affordable, discount, profitable, lucrative, and earnings make people think about that almighty dollar. And what better bait to make the sale exists than the bait that makes people think about money?

This is by no means an all inclusive list of words that sell. There are literally hundreds of power words that can catch the attention of a customer and lure them in for the sales pitch. These words, placed effectively throughout your article or other copy will give you just the edge you’re looking for. Not only will they convince more readers of the need for your product, they are also the kind of words that get you to the top of the search engine rankings where you must be if you expect to be found in the first place.

Remember, if the customer can’t find you in a short time, you don’t stand a chance of being noticed. You have to be at the top of the list with the words that sell, or the rest of the words you wrote won’t matter at all.

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James Burke : Connections², E1718 : “One Word” & “Sign Here”, 1 of 5

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